I have honed my design skills at global firms like The Bank of New York and later for four years at Ernst & Young (working only on FTSE 100 clients or anything worth over half a million) where I became Graphic Design Team Leader for UK and Ireland, managing a team of three designers. It was here that I developed my reputation as a truly creative designer as I was permitted to produce stand out concepts and documents - working on proposals for global brands like Burberry, Diageo, Aegis, URENCO, British Airways (International Airlines) and All Saints. These are big confident brands - and creating something that packed a punch was fundamental in getting noticed.

The role I currently hold at Aon Hewitt was created with me in mind. After seeing the work I had produced for Ernst & Young,

it became clear that Aon were not going to market at this level, and they wanted to get an edge over the competition in terms of how we present ourselves to clients. I was tasked with setting up templates, training up other members of the UKI team and generally raising the bar. It has been highly successful and my services are already in high demand. One early response from a client here has been that our materials are innovative, original and really do demonstrate that we have thought about our proposition - a reflection on the "stand out" materials.

I am passionate and enthusiastic about design and striking the right cord with clients, while pushing the boundaries of design at every opportunity. I love it when clients get something they could not possibly expect, and comment on how original it is. What you must understand is that the corporate world play these things very safe - and are too worried about taking risks when approaching design. There is fear that  the client doesn't 'like it' or 'get it' and that it might backfire. What I have found in my experience, is once you are successful with the first project and people are talking about it - the organisation as a whole buys in very quickly. The true impact that it makes when you put something a little different in front of a client and they sit up and take note and buy your services is what it's all about at the end of the day, and that's what gets me up in the morning.